The Mercury brand was created by Edsel Ford, son of company founder Henry Ford, in 1938. The brand was intended to give Ford a larger presence across the car market as a whole. While GM boasted 7 sub-brands and Chrysler four, Ford only had itself and Lincoln to offer. De Luxe Ford was launched as a premium Ford sub-brand, and Lincoln-Zephyr was spun off to sit below Lincoln at the more expensive end of the portfolio. Mercury was created to slot in above Ford and below Lincoln-Zephyr, taking on Hudson and Studebaker from Chrysler and Oldsmobile from General Motors. Mercury was Ford's first brand built from the ground up, though the company's cars shared parts across the range.
Muscle cars and hot rods
The Lincoln-Mercury Division of Ford was established as vehicle production resumed after the Second World War. By combining its other brands, Ford was able to simplify its dealer network and streamline its design processes. In 1949, Mercury launched its Coupe; a car that would become beloved by hot-rodders who would lower the suspension and roofline to make it even more sleek. Following the Coupe came a slew of 60s muscle cars like the Cougar, Marauder, and Cyclone. The Marauder badge would return after a 33-year hiatus as an upgraded Mercury Grand Marquis with improved chassis, suspension, and engine, but sadly Ford decided to discontinue the Mercury nameplate during the 2009 financial crisis.
Mercury and Kijiji Autos
Find the perfect Mercury for sale with the extensive range of search filters at Kijiji Autos, tailoring your search by body style, transmission, model year, paint colour and many more options. Kijiji Autos has a large variety of Mercury vehicles for sale across Canada from handsome daily transport to some of the brand's greatest performance hits. Start your search today.
